We have pioneered and refined a quick start, light-touch discovery process using Scalable Consumer Psychology. This means that we can complete a comprehensive analysis of your audiences based on their personalities, behaviours and preferences, and validate results for your brand in under 10 weeks. This is without any disruption or significant input on your side.
Every project that we undertake is created uniquely for each organisation, in order to deliver the specific results that are required. We will invest the time to get to know you and understand your objectives and challenges you are looking to overcome, in the context of your organisation, brand and current marketing and wider business practices.
The three phases of discovery using Scalable Consumer Psychology
1. Neuromapping Interviews
We undertake a detailed cognitive study, typically carrying out one-on-one psychology-based interviews within a closed user-group, based on the demographic profiles of your audiences. This first phase enables us to understand how your brand relates to consumers in their world and their decision making processes. The whole neuromapping process translates qualitative response data into structured quantitative data.
2. Psychometric Digital Survey Design
The results of the first phase are analysed and we design a number of engaging surveys sent to target groups within your audiences. This will iterate up to six times to create a rigorous cognitive model, building on experience and being continuously re-optimised and sent to customers in increasing group sizes ranging from fifty contacts to five hundred – until we receive the required number of measurable responses to collate the information and insight we require.
3. Activating the Psychological Model
We can create digital psychometric experiences to enable mapping the cognitive levers of individuals in a defined context related to your brand, so we can reproduce each individual’s thinking state in that context. During this phase, we will typically be working with thousands of your customers and wider audiences at any one time and these digital experiences will be highly positive for your brand. Our work with brands has demonstrated high engagement levels, completion levels and significant experience sharing, hence validating the value of the insights gathered when engaging with consumers.
In total, a discovery project will typically take eight to ten weeks to deliver.
Once complete, you will be able to demonstrate and understand how your consumer matches at a psychological level with your brand and product’s unique decision-making contexts, and so make informed, data-backed marketing decisions. This is vital competitive advantage where there is otherwise little hard evidence available other than broad assumptions and flawed consumer self-reporting.
When the discovery phase has been delivered and understood, we can then decide the best way to work together in the future, increasing your organisations capabilities through ongoing learning and evidence-based development.
What impact can a Psychological Model have for my brand?
These are some of the future workstreams we enable for our clients using scalable consumer psychology:
- Media and campaign activation
- Brand communication and development
- Improving engagement and conversion metrics
- Re-engineering internal workstreams
- Customer-centric strategy implementation
- Upgraded agency briefing process
- Employee communications
- Customer-informed Product development
- Customer process design and CX
- UX and digital systems
- Marketing performance and metrics development
- ‘Driven by data’ strategy
- Channel analysis
- Segmentation models
- Marketing strategy
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