We have pioneered and refined a quick start, light-touch discovery process using Scalable Consumer Psychology. This means that we can complete a comprehensive analysis of your audiences based on their personalities, behaviours and preferences, and validate results for your brand in under 10 weeks. This is without any disruption or significant input on your side.
Every project that we undertake is created uniquely for each organisation, in order to deliver the specific results that are required. We will invest the time to get to know you and understand your objectives and challenges you are looking to overcome, in the context of your organisation, brand and current marketing and wider business practices.
The three processes of discovery using Scalable Consumer Psychology
We undertake a detailed cognitive study, carrying out interviews within a closed user-group, based on the demographic profiles of your audiences. This first phase enables us to understand how your brand relates to consumers in their world and their decision making processes.
2. Refine and define
The results of the capture phase are fed into a number of engaging surveys sent to target groups within your audiences. This will iterate four to six times to create a rigourous cognitive model, building on experience and being continuously re-optimised and sent to customers in increasing group sizes ranging from fifty contacts to two hundred until we receive the required number of responses to collate the information and insight we require.
We will create digital psychometric experiences to enable us to map the cognitive levers of individuals in a defined context related to your brand, so we can reproduce each individual’s thinking state in that context. During this phase, we will typically be working with thousands of your customers and wider audiences at any one time and these digital experiences will be highly positive for your brand. Our work with brands has demonstrated high engagement levels, completion levels and significant experience sharing, hence validating the value of the insights gathered when engaging with consumers.
In total, a discovery project will typically take eight to ten weeks to deliver.
Once the discovery phase has been delivered and understood, we can then decide the best way to work together in the future, increasing your organisations capabilities through ongoing learning and evidence based development.
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