About Us

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Crowdcat is a Cambridge-based research and insight company specialising in mass psychometric profiling. Our team is a mix of neuroscientists, marketing experts, data scientists, and researchers. Our work is proven with leading universities and brands across thousands of successful marketing campaigns.

We enable sophisticated data-driven marketing. Typically, this starts with our discovery project.

We enhance your marketing effectiveness and ROI through mass audience psychological profiling, consumer insight and personalisation, where we are leaders in our field.

People

Richard Summers

Chief Scientist

Richard worked on advanced mathematical modelling during his PhD under Professors Stephen Hawking and Geoff Hinton at Cambridge University. He has gone on to pioneer a number of science, media and education…

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Tim Sutton

Commercial Director

Tim has grown and financed several media, science and technology companies, adding to brand marketing expertise gained at Pepsi and Emap (now Bauer) Media. He turned around and sold a technology business…

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Johnnie Ballentyne

Chief Technical Officer

Johnnie leads all technical operations at CrowdCat. He’s passionate about all things data and digital, and has worked across a range of systems: from mobile and web apps, to large distributed cloud-based platforms.…

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Dr. Kirsty Davis

Head of Cognitive Research

Kirsty completed her science degree at Queen Mary’s University, and her PhD at Imperial College London. In her science career she has run large multi-disciplinary teams mainly in blue-chip scientific research environments…

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Nick Bull

Client Director

Nick has extensive experience of consumer marketing across a broad range of industry sectors including financial services, food and drink, sports and publishing. Nick also started up his own business in the…

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Rory Sutherland

Advisory Board

Rory’s success in the advertising industry is matched only by his personality and thought leadership. As Vice Chairman of Ogilvy UK, Rory is a leading advocate of the employment of behavioural sciences…

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Dr. David Stillwell

Advisory Board

David is lecturer at Cambridge University’s Judge Business School and is a world leader in the study of the relationship between online consumer behaviour and mass personality profiling. David’s research includes the…

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Jan Maciejewski

Advisory Board

Jan is a specialist in the application of science and technology in marketing, brand engagement and their underlying business operations. He comes from the perspective of having personally developed strong individual relationships…

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Why CrowdCat?

We have overcome the frailties of traditional consumer research and insight methodologies.

It’s all about context. For example, a customer evaluates brands completely differently in their regular supermarket than in a same-chain supermarket that is less familiar. As context is this sensitive, imagine how much a customer’s thinking unconsciously changes when you put them in a focus group or ask them traditional survey questions.

Influencing behaviour in the key moments related to your brand begins with a detailed understanding of the customer’s cognitive processes, in the context of your brand. Every brand, organisation and audience is unique and we can show you what your audiences look like, and more importantly, how they think about your brand.

 

Where CrowdCat fit into the picture.

Essentially our work is driven by your marketing objectives, before any creative brief is prepared. We implement a standalone discovery project that engages with your customers or target audience to determine a series of insights on how they really think and choose your brand.

This means you can be sure, or even predict, how any marketing message will perform before any creative or agency work has to be produced. This insight informs the brief process so that creative has clear goals. Moreover your marketing activity is driven by hard data and can be measured as to how it will resonate and influence your target audience. We complete any project with a review of its outcomes.

Read more about consumer neuroscience here